If you are in the e-commerce business, then you should feel proud, because you are part of one of the fastest-growing and most profitable industries in the world. You are a visionary, and as such, you need to be comfortable with the idea of constant improvement!
There is always something you can do to make things work better for you, and in this article you are going to learn how you can increase your e-commerce sales.
Whether you are killing it right now or wondering why your shop is not converting as you expected, you will find the answers in this article.
1 – Is Your Site Trustworthy?
Ask yourself this question: would you trust a site like yours? If you lack trustworthy badges and SSL, then your visitors will feel hesitant at the hour of placing an order in your site, and consequently, this will kill your conversions.
Simply improving the trustworthiness of your site will do wonders for your shop, so take care of it.
2 – Make Your Site Fast:
Your shop should load in less than 4 seconds, and the longer it takes, the more visitors you will lose. There is nothing worse than a slow site, because it will make you lose a lot of money in the short, medium and long run.
Invest in a high-quality hosting provider, hire a web developer to optimize your code and compress your web elements and get rid of unnecessary files and elements that only make your site slow.
3 – Make Your Shop Easy to Navigate:
Keep your menu and categories structure easy to follow. If your site is too hard to navigate, then it will only distract your visitors, and consequently, you will lose many sales.
If you cannot do it, then hire a web designer with a specialty on UX. This investment will help you to improve your conversions with the traffic you already receive.
4 – Is Your Payment Getaway The Right One?
If your payment solution does not support all currencies and tends to slow down and bring many problems, then what are you waiting for? It is time to change it for something better! One of the best solutions in the market as of now is Allied Wallet, so you should check it out to get an idea of what your shop deserves.
Moreover, if you are targeting a global audience, then it is especially important to work with a flexible payment getaway, because different audiences have different payment preferences.
5 – Is Your Shop Mobile Ready?
With the rise of mobile users, and therefore mobile purchases, you need to make sure your shop is ready to attend this growing wave of traffic and sales.
Once again, hiring a competent web designer and developer is the best way to handle this. Make sure it is easy to navigate and use on different mobile devices, especially on tablets and smartphones, which account for the biggest part of online mobile sales.
6 – Exploit Legit Testimonials:
If you have testimonials from happy clients, then use them in your site to boost trustworthiness and security. Moreover, always use a photo, because this will make your testimonials look far more legit than a picture-less one.
7 – Do Not Forget About Upsells:
Upsells are one of the quickest ways to boost your profits through the roof, especially if you add one-time discounts. Before thinking about sending more traffic to your site, try to get the most out of your current visitors, and upsells are the perfect way to do so.
8 – Indulge in Content Marketing to Boost Your Brand:
Content marketing is huge for boosting your brand awareness. You may many channels by which you can share your content and drive more visitors to your site. Make sure your content is actionable and actually helpful and you will get a positive response.
9 – Exploit Fear of Missing Out:
Abbreviated as FOMO, you need to exploit this to drive more conversions to your site. Simply adding a time counter or a simple phrase as “only 2 left in stock!”, can do wonders for making your visitors take action and buy your products.
You can implement this successfully with upsells, and it works wonderfully well in this concrete case.
10 – Add a Customer Support Chat:
It can be time consuming, but simply adding a chat where you can help your visitors to find what they are looking for, or answering their questions about certain products in real time, can boost your sales.
Here you have it. If you want to boost your e-commerce sales, then these 10 practical tips are all you need to implement. You can rest assured that if you put them to good use, then yours sales will grow for sure!